{"id":2389,"date":"2025-05-12T16:10:22","date_gmt":"2025-05-12T14:10:22","guid":{"rendered":"https:\/\/petershagen-communications.com\/erfolg-von-gestern-ist-nicht-der-von-morgen\/"},"modified":"2025-06-23T17:51:32","modified_gmt":"2025-06-23T15:51:32","slug":"interview-ulrich-ladurner","status":"publish","type":"post","link":"https:\/\/petershagen-communications.com\/en\/interview-ulrich-ladurner\/","title":{"rendered":"INTERVIEW: “Yesterday\u2019s Success is Not Tomorrow\u2019s Success.”"},"content":{"rendered":"\n
A conversation with Ulrich Ladurner<\/h3>\n\n\n\n
We have been supporting our customer Dr Sch\u00e4r in South Tyrol since 2014: an interview with the company founder.
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How does it feel to have built a company which is now a global leader in its market?<\/h4>\n\n\n\n
\u201cThe predominant feeling is a sense of gratitude. I\u2019m grateful to the people who embarked on this adventure with me back at the time, and also to those who continue using their commitment, their ideas and their skills to drive forward the history of Dr. Sch\u00e4r, both now and in the future. By this I mean not only our staff and employees but also our consumers, our business partners and the scientists who have all shaped and continue to shape the development of Dr. Sch\u00e4r. Yesterday\u2019s success is not tomorrow\u2019s success. And for that reason gratitude also includes the feeling of responsibility to continue successfully shaping the future of the company.\u201d <\/p>\n\n\n\n
Is there one success factor that hasn\u2019t changed in all the years?<\/h4>\n\n\n\n
\u201cA company won\u2019t be successful if it only strives for size, turnover and market share \u2013 success requires a fundamental idea, a mission. The clearer that idea, the greater the success. Looking back at it all, I can say that the idea of improving the lives of people with special dietary needs was definitely the formative factor. This single thought has power and it inspires and motivates \u2013 in the past, now and in the future.\u201d <\/p>\n\n\n\n
“Communication makes trust possible.”<\/mark><\/h3>\n\n\n\n
What role does communication play in the success of Dr. Sch\u00e4r?<\/h4>\n\n\n\n
\u201cIt\u2019s essential! When you\u2019re active in such a sensitive market you need the consumers\u2019 trust in the brand, and communication makes trust possible. However, trust only grows if we are consistently honest, if we communicate truthfully. In our case there\u2019s also another crucial dimension: we present our products in a positive light. We don\u2019t talk about illness but about special needs that we can fulfil particularly well. That makes a difference in people\u2019s thoughts. Communication though is also important internally, within the company. For the staff communication means leadership, and communication transports the culture of the company, its character. That, in turn, provides orientation.\u201d<\/p>\n<\/div>\n\n\n\n
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What part does the Dr. Sch\u00e4r name have in the company\u2019s success?<\/h4>\n\n\n\n
\u201cIn 1922 the Meran doctor Dr. Anton Sch\u00e4r developed his \u201cKindergries\u201d, which was a semolina for children, a product that helped reduce infant mortality in South Tyrol. At the time and due to malnutrition, children were exposed to high risks in their development. Dr Anton Sch\u00e4r recognised this situation and improved the childrens\u2019 lives. Everything we produce today is designed to improve the lives of people with special nutritional needs. In essence, the name is so credible because it is authentic.\u201d <\/p>\n\n\n\n
“A company becomes sufficiently future-proof when it has a tangible core.”<\/h3>\n\n\n\n
How do you future-proof a company?<\/h4>\n\n\n\n
\u201cIt\u2019s certainly a mandatory prerequisite to use resources responsibly. By this I mean the financial resources, the workforce, the capacity for innovation and much more. That alone though isn\u2019t enough. A company becomes sufficiently future-proof when it has a tangible core, and this core is our identity. It\u2019s a matter of preserving it and developing it at the same time. That then leads us into the future.\u201d <\/p>\n<\/div>\n<\/div>\n\n\n\n
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Ulrich Ladurner<\/strong>, born in Meran, South Tyrol in 1949, founded the Dr. Sch\u00e4r company in 1980 after taking over the family-run chemist\u2019s shop. With around 1,800 employees and 18 locations in Europe, North and South America, the company is now the global leader in the market for gluten-free nutrition with a turnover of over 620 million euros. The name of the company goes back to the Meran community doctor Dr. Anton Sch\u00e4r who improved the nutrition of infants in South Tyrol in 1922 with \u201cDr. Sch\u00e4r\u2019s Kindergries\u201d. Ulrich Ladurner acquired the trademark rights to Dr. Sch\u00e4r in 1979. <\/p>\n<\/div><\/div>\n\n\n\n
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Petershagen Communications has been active for Dr. Sch\u00e4r since 2015. Based on the results of an identity process, Jens Petershagen and his team advised the company on defining its mission statement, vision and values. This was also the basis for identity-based communication measures such as the film portrait of Ulrich Ladurner, a publication on corporate culture and the book \u201cImproving Lives. Our Vision since 1922\u201d on the occasion of the 100th<\/sup> anniversary of the Dr. Sch\u00e4r brand.<\/p>\n\n\n\n
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