A family business with ambition and tradition:

NEW AND TRUE TO ITSELF: A NEW BRAND IDENTITY FOR HAUFE GROUP.

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The company:

Haufe Group makes people successful at work. With relevant content, innovative software and targeted training.

With around 2,700 employees at 12 locations in Germany and Europe, the family-owned company generates turnover of around 550 million euros.
All DAX-40 companies and around one million self-employed persons benefit from the products and services of Haufe Group.

Our task:

For decades, Haufe Group has been on a consistent course of transformation and growth. We develop an umbrella brand identity that brings the potential of the group of companies to life.

Individual brands such as Haufe, Lexware and the Haufe Akademie are well known, however, only a few people know what Haufe Group as a whole stands for. Yet this is the decisive factor for the company’s future development.

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Our way:

We develop the new brand identity with a consulting and realisation approach that is customised to Haufe Group.

  • We agree on a clear objective.
  • We develop a corporate story that delineates the target picture.
  • We embed the future new brand identity into a strategic programme.
  • We provide support in the selection of suitable partners and implement the new brand identity.
  • We develop accompanying internal and external communication measures for the launch.
  • Even a brand cake is served for the launch event!

The measures:

Petershagen Communications Case Haufe Group: Präsentation des neuen Markenauftritts auf einer internen Veranstaltung der Haufe Group.
Der neue Markenauftritt der Haufe Group
Der neue Markenauftritt der Haufe Group: Die Website
Der neue Markenauftritt der Haufe Group: Schreib- und Notizblöcke
Der neue Markenauftritt der Haufe Group: Schreib- und Notizblöcke
Der neue Markenauftritt der Haufe Group: Die Website
Birte Hackenjos, CEO der Haufe Group

Birte Hackenjos | CEO Haufe Group

“We represent innovation and transformation. Our new brand launch translates exactly that and shows how we are: strong in character, highly accessible, and at the forefront of progress.”