Druckhaus Kaufmann:

Tradition meets innovation.

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The company:

Druckhaus Kaufmann is an industrial web offset printing company based in Lahr on the edge of the Black Forest in Germany.

The prestigious company is known for high-quality print products in large print runs.

Our task:

The Druckhaus Kaufmann identity and positioning had become a little outdated. In view of the company’s 200th anniversary, it was necessary to develop a completely new market presence with implementations for all channels.

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Our way:

We develop a market presence that reflects the mature identity of the family business and clearly positions the printing company.

  • The new brand logo is derived from the owners’ stylised signatures.
  • The claim of “We for you. Since 1816.” feeds into focus on customers and the long tradition of the company.
  • The new corporate design features a striking font, new lettering which is used as a watermark and authentic photos that put the Druckhaus team at centre stage.
  • All internal and external communication measures function with a personalised approach that makes the quality and service orientation highly tangible.

The measures:

Die Unterschriften der Inhaber von Druckhaus Kaufmann aus den letzten 200 Jahren
Die neue Geschäftsausstattung von Druckhaus Kaufmann: Visitenkarte, Briefpapier und Umschlag
Die Druckhaus-Kaufmann-Website
Petershagen Communications Case Druckhaus Kaufmann: Drei Mitarbeiter in gebrandeter Arbeitskleidung.
Die Imagebroschüre von Druckhaus Kaufmann: Wir für Sie. Seit 1816.
Maßnahmen zum 200. Jubiläum von Druckhaus Kaufmann im Jahr 2015
Maßnahmen zum 200. Jubiläum von Druckhaus Kaufmann im Jahr 2015
Eine Sonderausgabe des Magazins „Ernst“
Maßnahmen zum 200. Jubiläum von Druckhaus Kaufmann im Jahr 2015
LinkedIn-Posts von Druckhaus Kaufmann
Markus Kaufmann, geschäftsführender Gesellschafter von Druckhaus Kaufmann (bis 2025)

Markus Kaufmann | Managing Partner (to 2025)

“We’re perfectly set up for the future with this new branding. Petershagen Communications has got to the heart of our passion and provided sufficient space for the tradition of our family business.”