Dr. Schär:

We improve the lives of people with special nutritional needs.

01

The company:

Dr. Schär is the leading international manufacturer of gluten-free foods and a specialist for special dietary needs.

The family-owned company with around 1,750 employees at 18 locations worldwide and own research facilities generates an annual turnover of over 600 million euros.

Our task:

Dr. Schär – the pioneer of gluten-free nutrition – has continuously expanded since its foundation. Along with increasing internationalisation and diversification, complexity and challenges also grow.

We provide Dr. Schär with communications support in positioning the company for the future.

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03

Our way:

Knowing who you are. To create the strategic basis for the future direction and ensure continuity, we systematically record the identity of the company.

  • As part of a multi-stage process, we work with managers and representatives of the entrepreneurial family to develop a new mission statement with vision, values and mission, and thus the guidelines for future development.
  • “We improve the lives of people with special nutritional needs.” is the corporate mission that guides all of the company’s activities.
  • We work hand in hand with founder Ulrich Ladurner on several publications for corporate management as well as further development of the corporate culture: My Credo, Our Mission Statement and Our Values.
  • The film “Ulrich Ladurner. A Portrait and a Call to Action” communicates the founder’s vision and provides insights into his entrepreneurial self-consciousness.
  • For the 100th anniversary of Dr. Schär we have developed the concept, design and editorial contributions for a book that illustrates the company’s drive, history and innovative strength to readers.

The measures:

Eine Pyramide mit fünf Feldern, beginnend von unten: Strategische Maßnahmen, Geschäftsfeldstrategie, Unternehmensstrategie, Leitbild und Kultur, Credo
Ein Buch von Ulrich Ladurner: Mein Credo
Ein Buch von Dr. Schär: Unser Leitbild
Ein Buch von Dr. Schär: Unsere Unternehmenskultur
Das Jubiläumsbuch von Dr. Schär: Das Leben verbessern. Unser Anspruch seit 1922
Das Jubiläumsbuch von Dr. Schär: Das Leben verbessern. Unser Anspruch seit 1922
Das Jubiläumsbuch von Dr. Schär: Das Leben verbessern. Unser Anspruch seit 1922
Das Jubiläumsbuch von Dr. Schär: Das Leben verbessern. Unser Anspruch seit 1922
Das Jubiläumsbuch von Dr. Schär: Das Leben verbessern. Unser Anspruch seit 1922
Das Jubiläumsbuch von Dr. Schär: Das Leben verbessern. Unser Anspruch seit 1922
Ulrich Ladurner, Präsident von Dr. Schär

Ulrich Ladurner | President Dr. Schär

“Our identity, mission and values are our roots, and simultaneously our strategic anchor for the future. Petershagen Communications has succeeded in capturing this identity and making it tangible within the communication.”