Petershagen Communications Case PMG Transformation: Zwei Lamellenwände mit den Begriffen „Change“ und „Chance“ als Symbol für die Transformation von PMG

A globally active automotive supplier continues to develop:

PASSION FOR DRIVING CHANGE.

01

The company:

Powder Metal Goldschmidt Group (PMG) has transformed itself from a traditional automotive supplier to a manufacturer of dimensionally accurate powder metal solutions for various industries.

In the course of transformation of the automotive industry, the quality manufacturer with sites in Europe, Asia and the United States was faced with the challenge of developing new products to open up new markets.

Our task:

We supported the company in its realignment.

PMG is recognised by all OEMs as a high-quality supplier of powder metal components. It is now essential to identify new business areas and acquire new partners in other industries.

To achieve this, we provide the company with strategic advice and develop communication that supports the new alignment and makes PMG interesting for other sectors.

02
03

Our way:

We develop a new identity-based brand presence that clearly demonstrates the potential of PMG.

  • The new brand message is: PASSION DRIVES US.
  • Various measures accompany the process of change.
  • The global PMG Change Day for all locations takes centre stage as the start of the new era (during the corona pandemic).
  • This is followed by local measures at the 12 global PMG locations.

The measures:

Der PMG Change-Day: Ablaufplan, Einladungen und ein Foto der Live-Veranstaltung mit CEO Dr. Marius Gutes
Plakate zur Transformation von PMG: Passion for shaping the future, Passion for driving change, Passion for growing together
Dr. Marius Gutes, CEO der PMG Holding GmbH (2018-2023)

Dr. Marius Gutes | CEO PMG Holding GmbH (2018-2023)

“Petershagen Communications has precisely seen what characterises our company. We’re excellently positioned with our new presence, and it makes clear that we will actively shape the change in our industry with high levels of passion and excellence.”