Petershagen Communications Case PMG Markenauftritt: Ein Synchronring ist eines von zahlreichen pulvermetallischen Komponenten, die PMG für die Automobilindustrie herstellt.

With passion into the future:

PASSION DRIVES US.

The company:

Powder Metal Goldschmidt Group (PMG) has been developing lightweight and precise powder metal solutions for the automotive industry for more than 60 years.

In the course of transformation of the automotive industry, the renowned quality manufacturer with sites in Europe, Asia and the USA is faced with the challenge of developing new products for other sectors to open up new markets.

Our task:

We strategically advise the company and develop a new branding that clearly and concisely positions PMG and carries it into the future.

Our way:

To achieve a sound basis, we develop a corporate story that clearly sets out the strategic claim and points the way into the future.
We design a new company logo visually derived from powder metal compounds, indicating mature expertise in powder metal technology.
The new corporate design with a strong font and stylised “powder jet” creates an unmistakable identity.
We define a modern visual world and realise this both photographically and on film.
Since change must be supported by the employees, we develop an internal campaign that lets everyone join in on the path to the future.

The measures:

Bilder aus dem Fotoshooting für den PMG-Markenauftritt

Dr. Marius Gutes, CEO der PMG Holding GmbH (2018-2023)

Dr. Marius Gutes | CEO PMG Holding GmbH (2018-2023)

“Petershagen Communications has precisely seen what characterises our company. We’re excellently positioned with our new branding, and it makes clear that we will actively shape the change in our industry with high levels of passion and excellence.”

zurück zur Übersicht back to overview torna all’inizio