Petershagen Communications Case Carglass: Carglass-Mitarbeiter in einer Werkstatt setzen neue Windschutzscheiben ein.

Carglass® assumes responsibility:

Sustainability Report 2024.

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The company:

Germanyʼs number 1 vehicle glass specialist Carglass® is concerned with the repair and new installation of vehicle glass.

With around 2,400 employees at 370 locations and 200 mobile units, Carglass® handles 1.3 million customer contacts annually, supporting motorists throughout Germany.

Our task:

Carglass® has anchored sustainability firmly into its corporate strategy and regularly reports on measures and progress in voluntary sustainability reports.

The company has also defined new and ambitious sustainability targets in its Roadmap 2030. These form our basis for the joint conception and realisation of the Carglass® Sustainability Report 2024.

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Our way:

We develop a creative and editorial concept for the Sustainability Report 2024 (reporting period 2022/2023) that references the claim of “We make the difference” and the particular quality of Carglass®:

  • In doing so, we focus on the sustainable Carglass® business model and link the topic of sustainability even more closely with the brand.
  • The connecting WE becomes part of a stringent headline mechanism – the catchlines communicate how Carglass® makes the difference.
  • In three editorial articles, we provide insights into specific Carglass® projects, making the difference tangible.
  • We develop the design for the new Roadmap 2030, which runs uniformly through the report.
  • We also create all other texts for the report in line with GRI standards.

The measures:

Jens Krees, Head of Communication & CSR Carglass® Deutschland

Jens Krees | Head of Communication & CSR Carglass® Deutschland

“We’re proud to yet again demonstrate our purpose with this sustainability report. The strong creative concept, a careful eye for detail and the professional and cooperative partnership with Petershagen Communications were thoroughly convincing for us.”